Rumors that Apple will hold a Conference on March 9 has been confirmed, according to market expectations, this release Apple will have a great may announce more details about Apple Watch watch, while the product's debut was over half a year's time.
Meanwhile, another message also confirmed market expectations – Apple is introducing Apple Watch sales strategy to employees, especially the "three key features" as well as plans to recommend Apple Watch users to upgrade or switch to the new iPhone. Funny thing is, Apple noted in the sales strategy "a lot of customers have decided to purchase Apple Watch", in this hypothesis, ask the customer a series of questions to Apple employees were asked to provide more appropriate purchase recommendations, Apple is confident of their products.
But as the saying goes, false words and not the mules, in today's smart watch and smart wear equipment as a whole under the environment of both popular and hard to hit, Apple Watch can repeat that year when the iPhone first launched buzz and the subsequent influence of the Smartphone industry, truly thought-provoking.
Buy a watch? Not enough
Apple Watch do? Apple has given the answer to this question--health and fitness, a new form of communication, as well as time to view. Among them, the view is easy to understand health and fitness with time, which is currently the smart bracelet and watch one of the core competence of mainstream, a new communication refers to communication between two Apple Watch users.
Apple the most which is to look for a function?
The answer is health and fitness.
IOS 8, Apple's own health has been officially put into the system, to now look at, no doubt is the groundwork for Apple Watch. In fact, Apple Watch disadvantage in size, performance and battery life, its hard to carrying heavy data processing--and this is what all smart watches-dwellers, secondary for a Smartphone Apple Watch is almost a must, irrespective of functional or post-processing is so, while Apple habit of closed-loop mode determines the phone can only be the iPhone.
Tim Cook at the time of meeting with the Sales Manager, had discussed the subject--to buy iPhone at Apple Watch sale continues to attract users and upgrading the latest systems, especially iOS 8 and require all Apple retail employees to upgrade to the latest iPhone to support Apple Watch. DKNY iPhone 6 Plus Case
For a long time, Apple on the maintenance of old equipment and system updates in the industry are exemplary, but this "intimate" service also brought a persistent problem, is that older users lack of motivation to update the device, even if by the year 2015, there are still a lot of Apple users armed with iPhone 4 and 4S, this is negative for Apple's sales. Today, Apple Watch gave them a perfect reason to upgrade, Apple's combination punches are in place.
Therefore, we fully Apple Watch sales model can be summarized as follows: want to buy a force full of smart watches? To buy a new iPhone!
Buy Apple, not Watch
Dream is ideal, the reality may not be. Since its launch in Apple Watch, being broke battery bad, expensive problems, plus carrying Android Wear smart watches began with and worn equipment environment as a whole is not mature, the first generation of Apple Watch not meant to be a feel-good device.
But this does not stop Apple Watch hot.
Apple Watch does not focus on the word smart, Apple pursues consumer.
Spend $ 400 to do these three things--health and fitness, a new form of communication, as well as to see--what would you do? The answer is no. But if you spend $ 400 for a moment highlighting forced to watch, would you do it?
Apple Apple Watch is a lightweight luxury and fashion goods. This light luxury line, just hit the consumers of conspicuous consumption. Relative to the poor usability, wrist show from time to time for people who "looked" new watch, than bracelets, hiring more eyeballs. And fit the iPhone's mode of operation, and can immediately form a cool classic performance art, to highlight the identity of the owner, which is where the real killer Apple Watch. Especially in the present intelligence under the environment of worn equipment is not yet mature, sword and medals to change plays, using Apple's own brand, focus on the psychological needs of consumers, complemented by smart watch-related features and drive the upgrade of iPhone device, Apple Watch this move can be described as three carved an arrow.
United States psychologist Abraham Maslow humans demands like the ladder from low to high levels are divided into five categories, namely: physiological needs, safety needs, social needs, esteem and self-actualization needs. Came to be known as Maslow's hierarchy of needs. Will its using Yu intelligent equipment field view, most bottom of physiological needs, means with products meet consumers of basic function need, in short, can with can, when of thousand Yuan machine that in this level; and follow-up of fans economic, meet of is is third layer of social needs, user to a powder claiming to be, will itself into to a specific groups in the, show personal features, upgrade personal identification degrees; and now Apple Watch by do of, is in to senior of respect needs and self achieved towards, Consumer is concerned about the symbolism, is the use of the brand and bring value-added products for the personal value, combined services of Apple's range of products, is to let consumers in the "Apple of the marine" gaining recognition in the Apple brand, establish dependencies between consumers and brands. Many still unable to extricate themselves in the price war by domestic manufacturers, Apple had a ride to dust, and train users on at a higher level. DKNY iPhone 6 Plus Case
In economics, the price consumers are willing to pay is linked to and satisfaction for consumers. Market competition is always fierce as low as possible, price competition is clearly the "hierarchy of needs" to a minimum, consumers do not feel different levels of "satisfaction", price willing to be paid, of course, is also low. The same products to meet consumer demands the higher the level of consumers will accept higher priced. So even if Apple Watch so expensive, in the face of personal and emotional needs, are worth mentioning, then iPhone is, Apple Watch is also true. And as the popularity of the iPhone, the device is the lack of identification of the characteristics, needed a new product to meet the consumer further "acting" demand, Apple Watch appears appropriate.
All in all, smart shell light luxury, this is the Apple Watch. Apple's first smart watch, customers don't have to look forward to on the function can have any breakthrough progress simply be considered a fashion consumer goods. Clever Apple again penetrate into the heart of consumers ' 99, when the other manufacturers are still arguing for the hardware software, witty change of route, with Word Apple taught everyone a lesson in brand. On the product, Samsung, Huawei has gradually caught up with the Apple, but on the user's needs, they also remain in the ancient times.
3197 votes
Apple Watch
But Apple Watch after a few days I feel, watch the benefits outweigh the disadvantages. Interaction on the watch is not only faster and less bother than phone to social, Apple Watch has another hidden benefit: it than phones are less likely to indulge in. In such a small screen, you can't do anything, so I don't have that feeling of being sucked and they get lost in electronic equipment. To me, that's the biggest difference between Apple Watch and mobile phone. Until now, Apple Watch is pure business, aim is purely to improve productivity. For some users, this point may be worth hundreds of dollars in price.
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