Each year numerous new projects and products are born, there are numerous items of normal or non-normal deaths. This is the most normal thing. But in the mobile Internet field, 2012 seems to be some alternative.
Nearly 2000 statistics stopped updating this year's mobile Web application projects, which more than 50% is the only online for the first time this year, which means that survived less than a year. Relative to the past, died of wound a lot less of the financial or technical faults. Investment and finance industry benefited from the early rise of mobile Internet business eco-many mature specification than at any time in the past. Small entrepreneurs to take more risks than ever before, doesn't mean success rates will improve. If and when the person is not a problem, "desperate" has become the biggest problem.
2012 mobile Internet death Top1: despair
Despair pervades all corners of the mobile Internet products business. Mobile Internet directly triggered the outbreak of this year outbreaks of smart mobile devices. Since leading the trend are not user needs major changes or changes in social structure, so too low or even negative producer surplus in 2012 followed by mobile Internet entrepreneurs, which is popularly known as the Red Sea.
This situation is particularly evident in pure LBS applications. Octagon announced on November 8 this year NetEase to stop service team, became representative of the deaths in this area. In fact, two years before the birth of dozens of Chinese affected by fourSquare location sharing products were entered this year equivalent to the death or near-death State. Big cut, although the project is still there, but has been shelved, and business is no different. This leader in the field of roadside face awkward situation: full funding, and content is increasing the number of users, but business has been unable to break through. It was a very uncomfortable feeling of despair: a walk on the Boulevard, and then suddenly it came to an end. In the third quarter of this year, street has made many internal and external expression of trying to maintain the confidence of the parties, but its CEO Liu Dawei has to admit that "Street mode is not yet clear."
Not just the LBS, head of mobile Internet products business--network and share the same face oversupply led to despair. More deaths this year in this regard: bits and pieces-like Path, doing stranger social Flash poly ramble, voice products, and more ... ... Similarly, these products upon termination of business cannot be said to be short of money, but you don't see possible growth. Not only has no future, lost even now.
Mobile hardware and software integrate the same despair, data from the Ministry show 2011 China Mobile phone shipments reached 1.13 billion in 2012, that number will reach 1.4 billion. Smart phone brands have more than 2000 registered, and that manufacturers are closing down every month. 2012 "Internet phone" concept of hot money and small manufacturers saw an opportunity, but rushing into, after you make a cell phone and sell some, they also lost: profits are not high and the competition is fierce, and channel money to earn. Function machine age difference and price-winning breeds a strong cottage industry basis does not transform into a domestic smart phone industry groups and oligarchs in the end of the market.
M-commerce field in "desperate" not serious on this issue, but despair's case is not without. Near the end of B2C-d buy socks cotton and polite way to early terminate the business. What they have in common is this: is not no traffic, is not short of money, but there is no growth. Actually, query related data can found a interesting of phenomenon, this two appliances business in 2012 annual of flow is not is "flat", also not no expand pull revenue of efforts, but stopped not user of loss, maintained can't suitable of into rate--this is how was despair of things, dang found all difficult of nature is user needs insufficient Shi, on like is a years vain has as.
Mobile Internet in 2012, in all aspects of social life rapidly expanded. Directions to road, access to the impetus of the sustainable development and healthy growth curve, to survive; direction is not right, be eliminated by the times. This is the most cruel and brutal. No year in the history of science and technology industry like 20,121 full gamble. When the new year comes even when the show down, even if there are chips in his hand, nor can continue to play cards. So only left his seat, opening another. YSL iPhone 5 Case
Despair is despair in 2012 effort will be accompanied by risks of trial and error. But what is comforting is this year of trial and error data into meaningful experiences next year. 2013 year after year the mobile Internet statistics, does not appear so common case of despair.
2012 mobile Internet death Top2: tired
2012 there are many wards of the struggle of the product. That there is no lack of quality projects, between life and death and what they have in common is the last window paper, but don't have the strength to Pierce.
Innovation works former star project "Dim sum" is undoubtedly tired to death on behalf of the operating system. Substantially in 2012, the third bin when the popular Android ROM, "Dim sum" original first-mover advantage rather than become a burden. Early painted himself with a business scope and standards, making snacks in 2012, had to hold the phone operating system, third-party native APP, WEB APP sat down in order to maintain the integrity of your system. But industry trends change even faster than the speed of the transformation of the company.
In fact, if cookies are able to hold on, both as a third bin Android ROM Servicers or Android application developers, can take place in the current market. Dim sum was founded at the beginning of the low-end seeds glare that captures the opportunities for users to switch to Smartphones. There are more features users and new users waiting for vendors to convert sophisticated smartphones a mainstream audience. Theoretically have bigger market opportunity, but the snacks had run no more.
Overstretched and lack of toughness, iteration fast enough and so on in the mobile Internet "break" and "fast" era was mortally wounded.
Dim sum CEO Zhang says "small company can only do small things", the reason there are many cherished ambition of entrepreneurs, not well understood. It can be predicted that in 2013 due to fatigue was dragged to death, no fewer than in 2012. But 2012 has its particularity: broke out before and after the outbreak, the entire site has been completely different.
Has been dragging death of entrepreneurs in 2013 or may die, hang in there, as soon as possible back to the main battlefield, still have a chance.
2012 mobile Internet death Top3: necromancy is invalid
The mobile Internet is not a silver bullet, although the birth of many new business opportunities on the mobile Internet, but does not mean that traditional products of the age of the Internet death and "move" can live.
In 2012 there are numerous mobile products, with the most simple and crude way moved to more traditional business than traditional mobile phones. Most deaths from United States News Group, announced the The Daily iPad newspaper ceased publication. Domestic rush to a native APP or WEB APP or app public accounts NET in the form of traditional print media and many, many of which also ended its own business in the mobile Internet.
In addition to news, published also in the new era requires a new approach. Under the trend of online bookstores have closed down, online publishing remains to find a way. 2012 there have been a number of legitimate independent books and bookstores, but soon the iteration, fall, and rise. Although the copyright environment and content consumption atmosphere in the country is getting better, but wanted to support publishing to the mobile terminal to feed the news publishing industry, there are a lot of bodies are used to pave roads.
2012 mobile Internet death Top4: too "platform"
Mobile Internet platform in 2012 circle is definitely a hot word. Heat until hot, on the one hand there are many angels and VC is looking for a platform to vote, on the other hand there are many investors see "platform" into the business plan.
The beginning of 2012, or a platform fighting moments. But by the end of 2012, the domestic platform has been very clear: find users in the Twitter app, in ad networks to find the starting income in a variety of vertical markets and mobile Internet third party media found on the installed capacity, found in the brush list companies ranked ... ...
After the Twitter open API and micro-, small and medium entrepreneurs, platform already is good enough. Platform for mainstream users and entrepreneurs there are many still lined up outside the front door of the mobile Internet. This time, the platform slogan of burning money is doing.
"Platform" products to death and despair there is considerable overlap of products. Because of platforms are easier to find my way. Don't know why users come, don't know why users away. Various initiatives to attempt to prolong user stays only added confusion for users. Dot, cutting residents, eight and so on are all so. Even Motorola's official application markets, such a large platform, were under siege in the Android market was closed. YSL iPhone 5 Case
In the current platform is plenty big enough for cases, blindly trying to have an idea of the people and plans to talk to consume valuable time, nothing is more dubious than this.
Is that no future for so-called "solid platform" has almost disappeared in 2012.
2012 mobile Internet death Top5: too "Tools"
2012 has plenty of tools to apply incredible terminate development and updates. In fact early in the app store is born, is tools focus on the promotion of applications. But the past few years, have class and characteristics of the era of pure tools seems to have been abandoned.
More and more content and services applications began to bring their own tools. Highest mortality rate from pictures and photography categories. Almost all communities have begun to call the camera interface for smart devices, and specialized tools become chicken ribs.
Flexible tool product team quickly set up content as a tool the user community and content services tool product team will greatly enhance their literary products of fine art and design. These two tools have survived, and is getting bigger. The rest, 80% of the tools in the law of 28 products, more than half died in the year 2012.
Tools of mobile Internet products and platform products, two deaths were with each other. Successful expansion of the platform not only kill Mark's platform, also looted a mediocre tool users.
Second half of 2012, a number of mobile Internet companies in the utility class applications or tools in the application of functional resources integration and strategic cooperation, opened up a new way of playing. If two years ago, as long as the fun easy to use tool to win internally, no circle faction, now does not stand, almost hard to have effective channels to reach consumers.
Just over a year, and venture from the owners of the mobile Internet era into the era of factions. This 6-8 in the traditional Internet. While an entry-level business products, especially independent tools, opportunities in 2013 will be getting smaller and smaller.
PostScript
Entrepreneurship emphasis on imagination and ten years ago, five years ago, business stress model and financing, venture three years ago emphasized technology, venture a year ago emphasized the differences in income, 2012 business with particular emphasis. "What to do" this very basic problem in the mobile Internet explosion of 2012 becomes crucial.
Looking back at those who live very good mobile Internet products, for the most part not earned money (such as theology, theology), it may not be without slowdown (such as singing), but its clear orientation and business direction makes it possible to move steadily forward, at the next opportunity came a breakthrough.
Died of despair is undoubtedly the most wrenching of all startups fail. But let a situation like this, only in 2012, and this year, there is a day we should have passed.
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